Sunday January 25, 2015 Time in Italy now: 03:11 pm
Artviva Tours: ASTA Licensed Tour Operator
Call us: +39 055 2645033
Skype: artvivatours
The Original & Best Tours

Who We Are

Leaders in innovative tours since 1996Florence-based travel/theater company Artviva has offered distinctive, original tours and experiences throughout Italy of the regions they know and love:Florence, Rome, Venice, Cinque Terre, Umbria, Pompeii and more.

Leaders in innovative tours since 1996

Florence-based travel/theater company Artviva has offered distinctive, original tours and experiences throughout Italy of the regions they know and love:
Florence, RomeVeniceCinque Terre, Umbria, Pompeii and more.

Unique and Creative 


Being a tour operator with our roots in professional theatre, we know how to create spectacular high-quality tours, experiences and events that are entertaining, informative and fun.
Our expertise ensures we can help make the most of your precious time in Italy, whilst our years of training mean we know the best stories behind the masterpieces... and we love telling them!

We take great pleasure in divulging the more unique stories behind the histories.

We’re big lovers of art, head-over-heels for the great masterpieces.

We’re also foodies at heart (and stomach!) so let us share our little secrets on where to find the best tastes in Italy.

We believe your holiday is an opportunity – to meet new people, see incredible sights, learn new things and, most of all, to savour the joys of the moment.

And we’re here to ensure your experience is all this, and more!

Beware of Imitations

Over the years, our company has earned an international reputation for quality and innovation, outstanding services with integrity and great guides. We are proud to say we were the first in Italy to offer unique, entertaining and informative small-group tours for the public at reasonable prices.

Corporate Events Conference Planning
We can provide creative solutions for your incentive scheme. We have experience in planning unique programs to offer your employees.

High quality internationally acclaimed tours and services
Whether you need a prestigious palace, castle or villa, or a more intimate setting, we can provide very special solutions for gourmet experiences with famous chefs, special walks and talks with famous experts as well as entertainment.

Our expertise in Florence and Tuscany we will ensure we plan the perfect event while looking after all the logistics.
We are proud to say we have Florence and Tuscany's best guides, ensuring the highest quality with our most popular tours being conducted by English mother-tongue experts. No other company in Florence can guarantee this.

Artviva Exclusive Experiences
Artviva, as a world-first, has designed an exclusive selection of truly exceptional, inspirational and authentic travel experiences. Imagine experiencing Italy with world-renowned writers, celebrities, famous experts and aristocrats. We have blended their expertise with fascinating and fabulous locations to design truly unique experiences. All experiences can be tailored and are available on request, exclusively for you.

We invite you to see Italy from Artviva's point of view. Whether touring with us, looking online for a gift for a special occasion, doing a cooking class or having a bespoke perfume designed, we promise you will have a rich and unforgettable Italian experience.

We hope to see you soon in Italy!

Artviva The Original and Best Walking Tours is a fully licensed and bonded tour operator in accordance with European laws. License No. 516411. Insurance Policy Number is Unipol No. 065032357144.

Directors: Rose Magers and Pier Testa

Rose Magers

Commencing with a fine arts (film) and history degree, Rose Magers then continued on to complete a law degree, receiving upon graduation the United Nations University Medal for International Public Law. Law became freelance historical research through a masters program in Italy. Her love of history, the arts, creative innovation and all things Italian led to the founding of Artviva as a way to share Italy's astoundingly rich heritage. Rose is Australian.

Pier Testa

With extensive international experience in experimental theatre practice, he brings to Artviva well-attuned cultural management skills, enabling the Artviva team to produce sophisticated cultural travel experiences. Before becoming a Director of Artviva, Pier was a director and producer of a professional theatre company and an official consultant for a number of years for performances in museum spaces in Florence. Pier is Italian.

Proudly a fully licensed and insured tour operator. 

Artviva The Original & Best Walking Tours - Offering World First Ultra-exclusive Experiences!

Critical Acclaim
See Reviews Of Our Tours and Services

Our extraordinary staff
Our talented tour guides
Smaller Groups
Beware of imitators


Share this page:

What people say about us:

As recommended by:

Time, The Washington Post, Departures Magazine, The New York Times, Frommer's
The National Travel, Yoga Magazine, USA Today, The Independent, OK! Magazine, Dream of Italy
Australian Financial Review, Le Guide du Routard, GreatSleeps!GreatEats!, Forbes Travel Magazine,, The Daily Telegraph
Let' Go!, Lonely Planet, American Express Travel, Going like Lynn, Eyewitness Travel Giude, Hello Italy!
TravelChannel, Florence in your Pocket, Florence InsideOut, Getaway, Time Out
As seen on:
The National Travel The National Travel

Customers Reviews

Artviva: The Original and Best Walking Tours
Average Rating:   4.9 out of 5 stars
   Based on 59 Ratings.
Last 10 reviews:

On 2014/10/31
Greg D said:


We took tours in Venice, Florence, Sienna & Rome. Nothing short of exceptional at every turn. Knowledge, friendliness and honesty are what we got with every tour and guide. They are simply the best. Thank you all for making our trip as memorable as it was. Ciao!


On 2014/09/28
Eric P said:

Excellent, friendly and professions Venice tours

We look 4 tours in Venice today (27 Sept) and cannot adequately describe how pleased we were with the quality of the tours. Christina, our guide, was excellent and very knowledgable. And most importantly, she was extremely friendly and always courteous. We thoroughly enjoyed the day. The day was made up of the gondola ride, the original and best Venice tour (St. Marks), Doge's Palace tour and culminating with the Grand Canal tour on our own boat. Christina was very impressive with her knowledge and presentation skills. It was simply a joy to be in her small tour group. We cannot say enough good things about her. One of the highlights of the tour was being (coincidently) literally two boats away from George Clooney's water taxi as he made his way to the Aman Canal Grande Hotel. It made my wife's day. And we managed to achieve this by coincidence. The boat captain was very professional throughout the madness of many, many boats on the Grand Canal at this time (a little before 19:00). Bravo Art Viva!


On 2014/09/02
Jessica R said:

Absolutely Amazing!

My boyfriend and I only had a day and a half to spend in Florence so we signed up for the Artviva Original Florence Walk. Our tour guide, Klaas, was just amazing. His love for Florence and it's history made the tour so enjoyable and made me fall in love with the city. In 3.5 hours (from 9 am - 12:30 pm) we saw: Piazza del Republica, Orsanmichele, Palazzo Davanzati, Palazzo Strozzi, Piazza di Santa Trinita, Basilica di Santa Trinita, Piazza del Limbo, Ponte Vecchio, Piazza della Signoria, Cathedral of Florence with the Duomo, and part of the Bapistery. We were given head sets so we could hear Klaas talking even if we were not right next to him. This tour was amazing for seeing most of Florence in a very short amount of time. My boyfriend and I are not big fans of art so we did not go into the Uffizi but did go see the Statue of David in the Accademia Gallery using the skip the line tickets through Artviva as well. Could not be happier with the way this tour turned out. Thanks again Klaas and Artviva!


On 2014/07/28
Boyan said:


Kane was an excellent guide with a good sense of humor. He is very competent, enthusiastic, and a great story teller. I learnt a great deal from him about the city of Florence. He really made my short stay in Florence that much more enjoyable. Thank you Kane!


On 2014/07/20
Sara said:


Kane was a fabulous guide! He had an extensive knowledge of relevant historical fact and made the history of Florence come alive. It really helped having a native English speaking guide as we found other guides who had English as their second language were often difficult to understand. Thank you Kane!


On 2014/05/26
Kaaren said:


The 4 Venice tours, Venice in one Glorious Day, are outstanding. We did 2 on Mon 5/12 and 2 on Wed 5/14. Jen was our fantastic guide for 2 of them. I don't remember the names of the other 2 Italian ladies, but they were also excellent & easy to understand.


On 2014/05/10
schoon said:

Venice in one glorious day!!!! Having heard from a friend that a visit to Venice could be a challenge as far as visiting the highlights is concerned, we decided to scour the internet for a suitable guided tour. Skipping the line was imperitive for us. Two ladies with 3 adolescent sons,a challenge in itself. We chose to "do" Venice in one day so that we could be free to return to places of interest with enough knowledge to recognise and be sure of not missing the most important sights. Skipping the line to enter the San Marco Basilica was absolutely a highlight. Thousands of visitors stood in the pouring rain in order to get a glimpse of this magnificent masterpiece. Our guide Christina was absolutely professional and was able to keep our teenage sons more than interested. It was also very much appreciated by us that Art Viva gave us a call the day previous to our tour that bad weather was expected and offered us to postpone the gondola trip.


On 2014/04/22
Helen Stevens said:

I'd like to thank Angelos for giving us a fantastic evening tour 16th April. His local knowledge brought Florence alive and made our stay much more enjoyable. Thanks for the tips about places to go - we loved the Opera!


On 2014/04/15
Susan S said:

Simply Wonderful!

Touring the Uffizi Gallery with Klaus was the highlight of our trip to Florence; his passion and knowledge provided for an unforgettable afternoon. Booking a tour with ArtViva is highly recommended!


On 2013/12/15
Ryan Antista said:

Awesome and highly recommended!

I used the Art Viva services while in Florence for two tours, The Uffizi Gallery and the Academia Gallery. Because I went in a low season I was the only client and the company still went through with the service, thank you! I had the best tour guild that I could ever hope for! Her name was Elizabeth. She was knowledgeable, fun to be with, very well informed and broke down the pieces and art history in a way that was artful in and of itself. I give the tour service and specifically Elizabeth a 100% A+ and recommend this group all the way. I had a great experience, thank you so much!!

Want to leave a review? Write review without authentication.
Login with Facebook

Live Tweets

Sunday in #Rome #Italy @ Piazza del Popolo
Some great suggestions here! #Venice #Italy
Swiped by Swiss swindlers, rare riches returned to Rome home. via @nypost
The steps of the Duomo in Florence - the classic meeting place for the locals. @ Florence Cathedral
RT @NASA_Astronauts: “#Italy and Aegean Sea in the distance … a night to remember!” #AstroButch

Artviva is guaranteed by:

American society of travel agents
ArtViva is a Fiavet member
We accept visa, mastercard, american express
ArtViva is a Fiavet member