Thursday July 24, 2014 Time in Italy now: 08:24 am
Artviva Tours: ASTA Licensed Tour Operator
Call us: +39 055 2645033
Skype: artvivatours
The Original & Best Tours

Who We Are

Leaders in innovative tours since 1996Florence-based travel/theater company Artviva has offered distinctive, original tours and experiences throughout Italy of the regions they know and love:Florence, Rome, Venice, Cinque Terre, Umbria, Pompeii and more.

Leaders in innovative tours since 1996

Florence-based travel/theater company Artviva has offered distinctive, original tours and experiences throughout Italy of the regions they know and love:
Florence, RomeVeniceCinque Terre, Umbria, Pompeii and more.

Unique and Creative 


Being a tour operator with our roots in professional theatre, we know how to create spectacular high-quality tours, experiences and events that are entertaining, informative and fun.
Our expertise ensures we can help make the most of your precious time in Italy, whilst our years of training mean we know the best stories behind the masterpieces... and we love telling them!

We take great pleasure in divulging the more unique stories behind the histories.

We’re big lovers of art, head-over-heels for the great masterpieces.

We’re also foodies at heart (and stomach!) so let us share our little secrets on where to find the best tastes in Italy.

We believe your holiday is an opportunity – to meet new people, see incredible sights, learn new things and, most of all, to savour the joys of the moment.

And we’re here to ensure your experience is all this, and more!

Beware of Imitations

Over the years, our company has earned an international reputation for quality and innovation, outstanding services with integrity and great guides. We are proud to say we were the first in Italy to offer unique, entertaining and informative small-group tours for the public at reasonable prices.

Corporate Events Conference Planning
We can provide creative solutions for your incentive scheme. We have experience in planning unique programs to offer your employees.

High quality internationally acclaimed tours and services
Whether you need a prestigious palace, castle or villa, or a more intimate setting, we can provide very special solutions for gourmet experiences with famous chefs, special walks and talks with famous experts as well as entertainment.

Our expertise in Florence and Tuscany we will ensure we plan the perfect event while looking after all the logistics.
We are proud to say we have Florence and Tuscany's best guides, ensuring the highest quality with our most popular tours being conducted by English mother-tongue experts. No other company in Florence can guarantee this.

Artviva Exclusive Experiences
Artviva, as a world-first, has designed an exclusive selection of truly exceptional, inspirational and authentic travel experiences. Imagine experiencing Italy with world-renowned writers, celebrities, famous experts and aristocrats. We have blended their expertise with fascinating and fabulous locations to design truly unique experiences. All experiences can be tailored and are available on request, exclusively for you.

We invite you to see Italy from Artviva's point of view. Whether touring with us, looking online for a gift for a special occasion, doing a cooking class or having a bespoke perfume designed, we promise you will have a rich and unforgettable Italian experience.

We hope to see you soon in Italy!

Artviva The Original and Best Walking Tours is a fully licensed and bonded tour operator in accordance with European laws. License No. 516411. Insurance Policy Number is Unipol No. 065032357144.

Directors: Rose Magers and Pier Testa

Rose Magers

Commencing with a fine arts (film) and history degree, Rose Magers then continued on to complete a law degree, receiving upon graduation the United Nations University Medal for International Public Law. Law became freelance historical research through a masters program in Italy. Her love of history, the arts, creative innovation and all things Italian led to the founding of Artviva as a way to share Italy's astoundingly rich heritage. Rose is Australian.

Pier Testa

With extensive international experience in experimental theatre practice, he brings to Artviva well-attuned cultural management skills, enabling the Artviva team to produce sophisticated cultural travel experiences. Before becoming a Director of Artviva, Pier was a director and producer of a professional theatre company and an official consultant for a number of years for performances in museum spaces in Florence. Pier is Italian.

Proudly a fully licensed and insured tour operator. 

Artviva The Original & Best Walking Tours - Offering World First Ultra-exclusive Experiences!

Critical Acclaim
See Reviews Of Our Tours and Services

Our extraordinary staff
Our talented tour guides
Smaller Groups
Beware of imitators


Share this page:

What people say about us:

As recommended by:

Time, The Washington Post, Departures Magazine, The New York Times, Frommer's
The National Travel, Yoga Magazine, USA Today, The Independent, OK! Magazine, Dream of Italy
Australian Financial Review, Le Guide du Routard, GreatSleeps!GreatEats!, Forbes Travel Magazine,, The Daily Telegraph
Let' Go!, Lonely Planet, American Express Travel, Going like Lynn, Eyewitness Travel Giude, Hello Italy!
TravelChannel, Florence in your Pocket, Florence InsideOut, Getaway, Time Out
As seen on:
The National Travel The National Travel

Customers Reviews

Artviva: The Original and Best Walking Tours
Average Rating:   4.9 out of 5 stars
   Based on 53 Ratings.
Last 10 reviews:

On 2014/05/26
Kaaren said:


The 4 Venice tours, Venice in one Glorious Day, are outstanding. We did 2 on Mon 5/12 and 2 on Wed 5/14. Jen was our fantastic guide for 2 of them. I don't remember the names of the other 2 Italian ladies, but they were also excellent & easy to understand.


On 2014/04/22
Helen Stevens said:

I'd like to thank Angelos for giving us a fantastic evening tour 16th April. His local knowledge brought Florence alive and made our stay much more enjoyable. Thanks for the tips about places to go - we loved the Opera!


On 2014/04/15
Susan S said:

Simply Wonderful!

Touring the Uffizi Gallery with Klaus was the highlight of our trip to Florence; his passion and knowledge provided for an unforgettable afternoon. Booking a tour with ArtViva is highly recommended!


On 2013/12/15
Ryan Antista said:

Awesome and highly recommended!

I used the Art Viva services while in Florence for two tours, The Uffizi Gallery and the Academia Gallery. Because I went in a low season I was the only client and the company still went through with the service, thank you! I had the best tour guild that I could ever hope for! Her name was Elizabeth. She was knowledgeable, fun to be with, very well informed and broke down the pieces and art history in a way that was artful in and of itself. I give the tour service and specifically Elizabeth a 100% A+ and recommend this group all the way. I had a great experience, thank you so much!!


On 2013/11/04
Anthony said:

Great tour, Stefan was the best

If you are going to Florence this tour is a must, Volterra is amazing "town in the clouds", and without all the tourists. Stefan made the tour absolutely fantastic and it was the highlight of our holidays.


On 2013/10/22
Jane Wood said:

Uffizi Tour 26.9.13

An excellent tour. Floriana our guide: friendly; informative and impressively knowledgeable. A dream fulfilled. Thank you.


On 2013/09/08
Howard said:

Inspiring and Fun!

We did the Florence in One Glorious Day. Worth every moment. Klaus entertained, inspired and excited us with his knowledge, delivery and communication. He gave us 'big picture' history and 'little picture' stories, putting humanity into the architecture. Just excellent. Liz helped us enjoy the Uffizi and Accademia with her art knowledge and insight. Both great tour guides. Next time, we'll be back!


On 2013/08/27
peter taylor said:


enjoyed tour,very informative and pleasant pace would reccomend


On 2013/06/29
Studebaker Family said:

Perfect Morning in Tuscany was Truly Perfect

On our last day in Florence we wanted to go off the beaten path. This tour was perfect - hiking, history and beautiful scenery. We can't say enough about our tour guide Stefano - he was exceptionally knowledgeable, accommodating and very personable. By the end of the tour, we felt like we'd spent the morning with a friend. The tour included a delicious lunch at a villa with gorgeous views and great company. We highly recommend requesting Stefano for your tour and lunch.


On 2013/06/25
Jennifer said:

The Orginal Best of Tuscany

Went to Italy for first time for my 40th Birthday... We did the Best of Tuscany tour on our last day.Everything about the trip was amazing! When we first arrived, the ladies in the office were very friendly and helpful! We all met, on time with the minibus waiting for us.Our tour guide, Stephon, was great, knowledgeable and entertaining. The location stops were breathtaking and the tour/lunch of the winery exceeded my expectations. I would recommend tours from ArtViva to anyone!

Want to leave a review? Write review without authentication.
Login with Facebook

Live Tweets

The best tactic for good service, best prices and the greatest holiday: be nice to everyone!
.@vagatont We've not heard of Desinare but for any class do check it's hands-on, w/ qualified Italian chefs & small group. Buon apetitio!
Italy recipe: how to make & use Pesto
Rome Restorations: Trevi Fountain

Artviva is guaranteed by:

American society of travel agents
ArtViva is a Fiavet member
We accept visa, mastercard, american express
ArtViva is a Fiavet member