Who We Are

Leaders in innovative tours since 1996


"Walking Tours of Florence are wise and well informed. They have a fresh accessible style which makes it fun. The recipe seems to be the more you enjoy the more you learn. And it works."

Michael Palin

Actor/Presenter (Monty Python and a list of fabulous films too long to list here)

"The Greatest Tour Guide Ever!"

Lou Reed


"...This tour is wonderful, it is informative, complete and fun. And more importantly, you don't feel like a sheep in a flock, herded around town..."

Richard Kind

Actor (Mad about You, Spin City)

"Thank You for the Wonderful Experience!"

Alex Rodriguez

Baseball Star (In December of 2000 Rodriguez became the best-paid ballplayer of all time when he signed a $252 million contract with the Texas Rangers)

"Walking Tours of Florence are much more than tours, because you leave feeling almost as if you know Michelangelo and the other Masters personally."

Mike Munro

One of Australia's finest investigative journalists and well known media personalities.

"Thank you for a wonderful job… you made us feel like we were the most important people in Florence. We all left singing your praises. Thank you very much."

Bill Kurtis

Acclaimed documentary host and producer, network news anchor and multimedia production company.

"Entertaining and Informative!"

Nat Young

World Surfing Champion

"I had the most relaxing and fun experiences with you covering Italian food, wine, art and culture. Thank you for the warm and friendly way in which you welcomed me. I was very impressed by the high professionalism of your staff."

Chi Xun

Director and writer


Unique and Creative tours and experiences throughout Italy.

Explorations of the regions we know and love: Florence in Tuscany, RomeVenice, Cinque Terre, Sicily and beyond.

Being a tour operator with our roots in professional theatre, we know how to create spectacular high-quality tours, experiences and events that are entertaining, informative and fun.  

Our expertise ensures we can help make the most of your precious time in Italy, whilst our years of training mean we know the best stories behind the masterpieces... and we love telling them! We take great pleasure in divulging the more unique stories behind the histories. We take great pleasure in divulging the more unique stories behind the histories. We’re big lovers of art, head-over-heels for the great masterpieces.

We’re also foodies at heart (and stomach!) so let us share our little secrets on where to find the best tastes in Italy.

We believe your holiday is an opportunity – to meet new people, see incredible sights, learn new things and, most of all, to savour the joys of the moment.

And we’re here to ensure your experience is all this, and more!


Beware of Imitators

Over the years, our company has earned an international reputation for quality and innovation, outstanding services with integrity and great guides. We are proud to say we were the first in Italy to offer unique, entertaining and informative small-group tours for the public at reasonable prices.

Corporate Events Conference Planning  

We can provide creative solutions for your incentive scheme. We have experience in planning unique programmes to offer your employees.

High quality internationally acclaimed tours and services

Whether you need a prestigious palace, castle or villa, or a more intimate setting, we can provide very special solutions for gourmet experiences with famous chefs, special walks and talks with famous experts as well as entertainment.

Our expertise in Florence and Tuscany we will ensure we plan the perfect event while looking after all the logistics. We are proud to say we have Florence and Tuscany's best guides, ensuring the highest quality with our most popular tours being conducted by English mother-tongue experts. No other company in Florence can guarantee this.

Artviva Exclusive Experiences

Artviva, as a world-first, has designed an exclusive selection of truly exceptional, inspirational and authentic travel experiences. Imagine experiencing Italy with world-renowned writers, celebrities, famous experts and aristocrats. We have blended their expertise with fascinating and fabulous locations to design truly unique experiences. All experiences can be tailored and are available on request, exclusively for you.

We invite you to see Italy from Artviva's point of view. Whether touring with us, looking online for a gift for a special occasion, doing a cooking class or having a bespoke perfume designed, we promise you will have a rich and unforgettable Italian experience.

We hope to see you soon in Italy!

Artviva The Original and Best Walking Tours is a fully-licensed and bonded tour operator in accordance with European laws. License No. 516411. Insurance Policy Number is Unipol No. 065032357144.

Directors: Rose Magers and Pier Testa

Rose Magers: Commencing with a Fine Arts (Film) and History degree, Rose Magers then continued on to complete a Law degree, receiving upon graduation the United Nations University Medal for International Public Law. Her Law expertise was dedicated to freelance historical research through a Master's programme in Italy. Her love of history, the arts, creative innovation and all things Italian led to the founding of ArtViva as a way to share Italy's astoundingly rich heritage. Rose is Australian.

Pier Testa: With extensive international experience in experimental theatre practice, he brings to ArtViva well-attuned cultural management skills, enabling the ArtViva team to produce sophisticated cultural travel experiences. Before becoming a Director of Artviva, Pier was a director and producer of a professional theatre company and an official consultant for a number of years for performances in museum spaces in Florence. Pier is Italian.

Proudly a fully-licensed and insured tour operator. 

ArtViva The Original & Best Walking Tours - Offering World-first ultra-exclusive experiences!

Critical Acclaim
See Reviews Of Our Tours and Services

Our extraordinary staff
Our talented tour guides
Smaller Groups
Beware of imitators