Who We Are
Leaders in innovative tours since 1996
Florence-based travel/theater company Artviva has offered distinctive, original tours and experiences throughout Italy of the regions they know and love:Florence, Rome, Venice, Cinque Terre, Umbria, Pompeii and more.
Unique and Creative
Being a tour operator with our roots in professional theatre, we know how to create spectacular high-quality tours, experiences and events that are entertaining, informative and fun.
Our expertise ensures we can help make the most of your precious time in Italy, whilst our years of training mean we know the best stories behind the masterpieces... and we love telling them!
We take great pleasure in divulging the more unique stories behind the histories.
We’re big lovers of art, head-over-heels for the great masterpieces.
We’re also foodies at heart (and stomach!) so let us share our little secrets on where to find the best tastes in Italy.
We believe your holiday is an opportunity – to meet new people, see incredible sights, learn new things and, most of all, to savour the joys of the moment.
And we’re here to ensure your experience is all this, and more!
Over the years, our company has earned an international reputation for quality and innovation, outstanding services with integrity and great guides. We are proud to say we were the first in Italy to offer unique, entertaining and informative small-group tours for the public at reasonable prices.
Corporate Events Conference Planning
We can provide creative solutions for your incentive scheme. We have experience in planning unique programs to offer your employees.
High quality internationally acclaimed tours and services
Whether you need a prestigious palace, castle or villa, or a more intimate setting, we can provide very special solutions for gourmet experiences with famous chefs, special walks and talks with famous experts as well as entertainment.
Our expertise in Florence and Tuscany we will ensure we plan the perfect event while looking after all the logistics.
We are proud to say we have Florence and Tuscany's best guides, ensuring the highest quality with our most popular tours being conducted by English mother-tongue experts. No other company in Florence can guarantee this.
Artviva Exclusive Experiences
Artviva, as a world-first, has designed an exclusive selection of truly exceptional, inspirational and authentic travel experiences. Imagine experiencing Italy with world-renowned writers, celebrities, famous experts and aristocrats. We have blended their expertise with fascinating and fabulous locations to design truly unique experiences. All experiences can be tailored and are available on request, exclusively for you.
We invite you to see Italy from Artviva's point of view. Whether touring with us, looking online for a gift for a special occasion, doing a cooking class or having a bespoke perfume designed, we promise you will have a rich and unforgettable Italian experience.
We hope to see you soon in Italy!
Artviva The Original and Best Walking Tours is a fully licensed and bonded tour operator in accordance with European laws. License No. 516411. Insurance Policy Number is Unipol No. 065032357144.
Directors: Rose Magers and Pier Testa
Commencing with a fine arts (film) and history degree, Rose Magers then continued on to complete a law degree, receiving upon graduation the United Nations University Medal for International Public Law. Law became freelance historical research through a masters program in Italy. Her love of history, the arts, creative innovation and all things Italian led to the founding of Artviva as a way to share Italy's astoundingly rich heritage. Rose is Australian.
With extensive international experience in experimental theatre practice, he brings to Artviva well-attuned cultural management skills, enabling the Artviva team to produce sophisticated cultural travel experiences. Before becoming a Director of Artviva, Pier was a director and producer of a professional theatre company and an official consultant for a number of years for performances in museum spaces in Florence. Pier is Italian.
Proudly a fully licensed and insured tour operator.
Artviva The Original & Best Walking Tours - Offering World First Ultra-exclusive Experiences!